Sharp LCD supermarket price tags

18th January, 2007 by stuart

DIgital prices

Shoppers in Japan will soon enjoy a new electronic price tag system. Instead of a normal printed price tag, electronics giant, Sharp, has created a system using LCDs to display the cost of an item. The new setup will allow supermarkets to automatically change prices of products remotely from a central PC. The tags will also be able to display information other than just price, such as place of origin and sell-by date. Due to the nature of the display, no power is necessary to maintain the price on the tag; battery power is only consumed when changing pricing information. This allows the battery to last up to a maximum of five years.

Sharp shopping tags

Supermarkets will be charged 2000 yen (Ł8.41/$16.60) for each 2-inch display, and 2300 yen (Ł9.67/$19) for the 3-inch. Sharp aim to make 10 billion yen in sales this coming financial year.

Source: FujiSankei

18 Responses to “Sharp LCD supermarket price tags”

  1. James Holloway Says:

    I was wondering when something like this would come along. Being a legal administrator for a supermarket - prices and such are my sole responsibility. I’ll give it five years before it gets to the UK though.

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  3. Bruce Says:

    Any idea how much the transmitter costs?

    These would be cool “fridge magnets” with the days weather and calendar and ToDo list beemed out automatically by your PC.

  4. stuart Says:

    Bruce, I’d hope you’d get it free if you bought a whole supermarket worth of tags!

  5. Nick Says:

    Some Belgian stores have allready implemented such price tags.

  6. Swedish Says:

    The Swedish firm Pricer AB sell a ESL system since mid 1990, and the Carrefour chain has it in their stores in France, Spain and Italy!

    http://www.pricer.com/

  7. Erik Says:

    For those that are initiated, how are those compared to Pricer`s (the largest ESL-provider today) tags?

  8. Retail guy Says:

    Pricer is the world leader of ESL-tags with 60% of the world market. Both Carrefour and Metro which are no1 and no2 in european retail market are among Pricers´ customers. When it comes to technology i´d say Sharp is already behind Pricer since their Dot Matrix label is already out on the market since almost a year back and it can show the bar-code on the display where the Sharp label must be prepared with a paper label (as you can see on the pictures).

    Sharp is a bigger company than Pricer but starting to compete with an actor that has 10+ years experience in the retail pricing market is not easy, especially since Pricer has thousands of store installations world-wide there is a foundation for setting an industry standard when it comes to the infrastructure of the ESL-system and I don´t think Sharps size as a company is sufficient to overcome that obstacle.

  9. Retail guy Says:

    This is the Pricer Dot Matrix label: http://www.pricer.com/templates/Page.aspx?id=279

    They also have electronic paper displays: http://www.pricer.com/templates/Page.aspx?id=280

    And standard LCD labels: http://www.pricer.com/templates/Page.aspx?id=194

  10. Retail guy Says:

    SES is another competitor to Sharp in the ESL market.

    http://www.ses-esl.fr/en_gmodele.htm

  11. stuart Says:

    Thanks Retail guy!

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  13. Dalia Says:

    I was just wondering if I could use the pictures of the tags for my design project

  14. stuart Says:

    The images are from the sources mentioned in the post. Up to you!

  15. Dalia Says:

    could you please give me the website of that source

  16. stuart Says:

    “The images are from the sources mentioned in the post.”

  17. Alejandro Valencia Says:

    We are very interested in distribute your new product, can you please tell me what we have to do to get from you information and demos.

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