Watch ad, get free drink
9th May, 2007 by stuart
Put your money away! Vending machine operator Apex Corp. is introducing a new system that will give customers the option of watching an ad instead of paying for their drinks. A 30-second video commercial plays while the drink is poured in to an ad covered paper cup. Apex currently maintains 35,000 drinks machines that vend at 70-120 yen per cup. The system will be introduced across Japan from June.
Via Japan Probe

May 10th, 2007 at 11:08 pm
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May 13th, 2007 at 3:15 pm
[…] [整理编译自 PlasticBamboo] […]
May 13th, 2007 at 10:42 pm
[…] Watch ad, get free drink free or subsidized non-alcoholic beverage to thirsty consumers who are willing to watch a 30-second commercial before partaking (tags: Ads) […]
May 14th, 2007 at 7:47 am
销售机业者 Apex Corp. 准备计划推出新型贩卖机,口渴的消费者只要愿意观看 30 秒广告的话,就可免费或以优惠折扣获得“无酒精饮料”一瓶。
该公司计划下个月在日本摆出 35,000 台销售机,在机器将饮料倒入纸杯的时间里,让消费者看30秒的商业广告,就可喝到售价70-120日币(约 5-9 元人民币)的“纸杯型饮料”。
Apex公司的人说,贩卖机的放置点将选择那些与广告目标受众一致的地方。
May 14th, 2007 at 9:22 pm
[…] Japanese vending machine company Apex Corp introduced a new system that will vend free drinks if customers watch a 30-second commercial. This is an interesting development for marketers trying to find different ways to reach consumers in a world filled with advertising noise. I don’t know if you’ve ever been to Japan, but it’s pretty noisy! Link […]
May 15th, 2007 at 12:39 am
[…] via : PlasticBambo […]
May 21st, 2007 at 12:30 am
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